/* =========================================================
   SMARTKETING CAMPAIGNS — estilos (tema oscuro y claro)
   ========================================================= */
:root{
  --bg:#08090C; --bg2:#0D0F13; --card:#121419; --card2:#171A21; --field:#0E1014;
  --line:rgba(255,214,0,.16); --line2:rgba(255,255,255,.08);
  --text:#FFFFFF; --text2:#D1D5DB; --muted:#9CA3AF;
  --gold:#FFD600; --gold2:#C9A84C; --ink:#FFD600; --onGold:#0B0B0B;
  --green:#22C55E; --red:#EF4444; --amber:#F59E0B; --blue:#3B82F6; --purple:#8B5CF6;
  --shadow:0 18px 40px rgba(0,0,0,.45); --r:16px; --sb:240px; --top:64px;
  --glass:rgba(8,9,12,.78);
}
[data-theme=light]{
  --bg:#F6F4EE; --bg2:#EFECE3; --card:#FFFFFF; --card2:#FBFAF6; --field:#FFFFFF;
  --line:rgba(166,124,0,.25); --line2:rgba(0,0,0,.08);
  --text:#121212; --text2:#3A3A3A; --muted:#6B6B6B;
  --ink:#9A7300; --shadow:0 14px 34px rgba(60,45,0,.12); --glass:rgba(246,244,238,.85);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--text);font-family:"Plus Jakarta Sans",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;font-size:15px;line-height:1.55;-webkit-font-smoothing:antialiased;transition:background .3s,color .3s}
a{color:var(--ink);text-decoration:none}
h1,h2,h3,h4{margin:0;letter-spacing:-.02em;font-weight:800}
p{margin:0}
img{max-width:100%;display:block}
.muted{color:var(--muted)} .small{font-size:13px} .xs{font-size:11.5px}
.gold{color:var(--ink)} .green{color:var(--green)} .red{color:var(--red)} .amber{color:var(--amber)}
.mono{font-family:ui-monospace,Menlo,monospace;font-size:12px}
.hidden{display:none!important}
svg.i{width:18px;height:18px;flex:none;stroke:currentColor;fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}

/* ---------- botones ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;border:1px solid transparent;border-radius:12px;padding:11px 18px;font:inherit;font-weight:700;cursor:pointer;transition:transform .15s,box-shadow .2s,background .2s,border-color .2s;white-space:nowrap;min-height:44px;color:var(--text);background:transparent;text-decoration:none}
.btn:hover{transform:translateY(-1px)}
.btn:active{transform:translateY(1px)}
.btn-gold{background:var(--gold);color:var(--onGold);box-shadow:0 8px 24px rgba(255,214,0,.22)}
.btn-gold:hover{box-shadow:0 10px 30px rgba(255,214,0,.35)}
.btn-outline{border-color:var(--line);background:var(--card)}
.btn-outline:hover{border-color:var(--gold2)}
.btn-ghost{color:var(--muted)} .btn-ghost:hover{color:var(--text);background:var(--line2)}
.btn-danger{background:rgba(239,68,68,.12);color:#f87171;border-color:rgba(239,68,68,.35)}
.btn-success{background:rgba(34,197,94,.12);color:#22c55e;border-color:rgba(34,197,94,.35)}
.btn-sm{padding:7px 12px;min-height:36px;font-size:13px;border-radius:10px}
.btn-xs{padding:5px 9px;min-height:30px;font-size:12px;border-radius:8px}
.btn-icon{padding:8px;min-width:40px}
.btn-lg{padding:15px 26px;font-size:16px;min-height:54px;border-radius:14px}
.btn[disabled]{opacity:.4;pointer-events:none}
.btn-block{width:100%}

/* ---------- badges ---------- */
.badge{display:inline-flex;align-items:center;gap:6px;padding:3px 10px;border-radius:999px;font-size:12px;font-weight:700;border:1px solid transparent;white-space:nowrap}
.badge::before{content:"";width:6px;height:6px;border-radius:50%;background:currentColor}
.badge.nodot::before{display:none}
.b-green{color:#16a34a;background:rgba(34,197,94,.12);border-color:rgba(34,197,94,.3)}
.b-red{color:#dc2626;background:rgba(239,68,68,.1);border-color:rgba(239,68,68,.3)}
.b-amber{color:#d97706;background:rgba(245,158,11,.12);border-color:rgba(245,158,11,.3)}
.b-blue{color:#2563eb;background:rgba(59,130,246,.1);border-color:rgba(59,130,246,.3)}
.b-gray{color:var(--muted);background:var(--line2);border-color:var(--line2)}
.b-gold{color:var(--ink);background:rgba(255,214,0,.1);border-color:var(--line)}
.b-purple{color:#7c3aed;background:rgba(139,92,246,.12);border-color:rgba(139,92,246,.3)}
[data-theme=dark] .b-green,:root:not([data-theme=light]) .b-green{color:#4ade80}
:root:not([data-theme=light]) .b-red{color:#f87171}
:root:not([data-theme=light]) .b-amber{color:#fbbf24}
:root:not([data-theme=light]) .b-blue{color:#60a5fa}
:root:not([data-theme=light]) .b-purple{color:#c4b5fd}
.prop{display:inline-flex;align-items:center;gap:4px;font-size:10.5px;font-weight:800;letter-spacing:.06em;text-transform:uppercase;color:#7c3aed;background:rgba(139,92,246,.12);border:1px dashed rgba(139,92,246,.45);padding:2px 7px;border-radius:6px;vertical-align:middle}
.demo-pill{font-size:10.5px;font-weight:800;letter-spacing:.08em;color:var(--onGold);background:var(--gold2);padding:3px 8px;border-radius:6px}

/* ---------- plataformas ---------- */
.plat-dot{width:26px;height:26px;border-radius:8px;display:inline-grid;place-items:center;font-size:10.5px;font-weight:800;flex:none;color:#fff}
.p-tiktok{background:#111;box-shadow:inset 0 0 0 1px rgba(37,244,238,.5)}
.p-instagram{background:linear-gradient(135deg,#f58529,#dd2a7b 50%,#8134af)}
.p-facebook{background:#0866FF}
.p-youtube{background:#FF0000}
.plat{display:inline-flex;align-items:center;gap:6px;font-weight:600}

/* ---------- formularios ---------- */
.field{display:flex;flex-direction:column;gap:6px;min-width:0}
.field label{font-size:13px;font-weight:700;color:var(--text2)}
.field .hint{font-size:12px;color:var(--muted)}
.field .err{font-size:12px;color:var(--red);display:none}
.field.invalid .err{display:block}
.field.invalid .inp{border-color:var(--red)}
.inp{width:100%;background:var(--field);border:1px solid var(--line2);border-radius:12px;padding:11px 13px;color:var(--text);font:inherit;min-height:46px;outline:none;transition:border-color .2s,box-shadow .2s}
[data-theme=light] .inp{border-color:#D9D3C2}
.inp:focus{border-color:var(--gold2);box-shadow:0 0 0 3px rgba(255,214,0,.15)}
textarea.inp{min-height:96px;resize:vertical}
select.inp{appearance:none;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='12' viewBox='0 0 24 24' fill='none' stroke='%239CA3AF' stroke-width='2.5'%3E%3Cpath d='m6 9 6 6 6-6'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 12px center;padding-right:34px}
.inp.sm{min-height:38px;padding:7px 11px;font-size:13.5px}
input[type=range]{accent-color:#FFD600;width:100%}
.fgrid{display:grid;gap:14px;grid-template-columns:repeat(2,minmax(0,1fr))}
.fgrid .full{grid-column:1/-1}
.check{display:flex;gap:10px;align-items:flex-start;cursor:pointer;font-size:14px}
.check input{width:20px;height:20px;accent-color:#FFD600;margin-top:1px;flex:none}
.chips{display:flex;gap:8px;flex-wrap:wrap}
.chip{display:inline-flex;align-items:center;gap:8px;padding:9px 13px;border-radius:12px;border:1px solid var(--line2);background:var(--field);cursor:pointer;font-weight:600;font-size:13.5px;user-select:none}
.chip input{display:none}
.chip.on,.chip:has(input:checked){border-color:var(--gold);background:rgba(255,214,0,.1);color:var(--ink)}
.search{position:relative;flex:1;min-width:200px;max-width:360px}
.search svg.i{position:absolute;left:12px;top:50%;transform:translateY(-50%);color:var(--muted);width:16px}
.search .inp{padding-left:36px;min-height:40px}
.dropzone{border:1.5px dashed var(--line);border-radius:14px;padding:16px;text-align:center;color:var(--muted);cursor:pointer;background:var(--field)}
.dropzone:hover,.dropzone.drag{border-color:var(--gold2);color:var(--text)}
.file-list{display:flex;flex-direction:column;gap:6px;margin-top:8px}
.file-pill{display:flex;align-items:center;gap:8px;background:var(--field);border:1px solid var(--line2);border-radius:10px;padding:6px 10px;font-size:12.5px}

/* ---------- tarjetas / grid ---------- */
.card{background:var(--card);border:1px solid var(--line2);border-radius:var(--r);padding:20px;min-width:0;transition:background .3s,border-color .3s}
[data-theme=light] .card{box-shadow:0 2px 10px rgba(60,45,0,.05)}
.card-h{display:flex;align-items:center;gap:10px;margin-bottom:14px;flex-wrap:wrap}
.card-h h3{font-size:17px}
.card-h .right{margin-left:auto;display:flex;gap:8px;align-items:center;flex-wrap:wrap}
.grid{display:grid;gap:18px}
.g2{grid-template-columns:repeat(2,minmax(0,1fr))}
.g3{grid-template-columns:repeat(3,minmax(0,1fr))}
.g4{grid-template-columns:repeat(4,minmax(0,1fr))}
.g-2-1{grid-template-columns:minmax(0,2fr) minmax(0,1fr)}
.mt{margin-top:16px}.mt2{margin-top:28px}.mb{margin-bottom:16px}
.row{display:flex;align-items:center;gap:10px;flex-wrap:wrap}
.row.between{justify-content:space-between}
.stack{display:flex;flex-direction:column;gap:10px}
.list-row{display:flex;align-items:center;gap:12px;padding:11px 0;border-bottom:1px solid var(--line2)}
.list-row:last-child{border-bottom:0}
.list-row .grow{flex:1;min-width:0}
.sum-box{background:var(--card2);border:1px solid var(--line2);border-radius:14px;padding:14px}
.money-line{display:flex;justify-content:space-between;gap:10px;padding:8px 0;border-bottom:1px dashed var(--line2);font-size:14px}
.money-line:last-child{border-bottom:0}
.money-line.total{font-weight:800;font-size:16px;color:var(--ink)}
.kv{display:grid;grid-template-columns:minmax(120px,38%) 1fr;gap:8px 14px;font-size:14px}
.kv dt{color:var(--muted)} .kv dd{margin:0;font-weight:600}

/* KPI simple */
.kpi{display:flex;gap:14px;align-items:center}
.kpi-ic{width:46px;height:46px;border-radius:14px;display:grid;place-items:center;flex:none;background:rgba(255,214,0,.12);color:var(--ink)}
.kpi-ic svg.i{width:22px;height:22px}
.kpi .lbl{color:var(--muted);font-size:13px;font-weight:600}
.kpi .val{font-size:26px;font-weight:800;line-height:1.15}
.bar{height:8px;border-radius:99px;background:var(--line2);overflow:hidden}
.bar>span{display:block;height:100%;border-radius:99px;background:linear-gradient(90deg,var(--gold2),var(--gold));transition:width 1s ease}
.bar.thin{height:5px}

/* tabs */
.tabs{display:flex;gap:6px;margin-bottom:16px;overflow-x:auto;scrollbar-width:none;padding-bottom:2px}
.tabs::-webkit-scrollbar{display:none}
.tab{padding:9px 15px;border-radius:999px;border:1px solid var(--line2);background:var(--card);color:var(--muted);font:inherit;font-weight:700;font-size:13.5px;cursor:pointer;white-space:nowrap;display:inline-flex;gap:7px;align-items:center}
.tab:hover{color:var(--text)}
.tab.on{background:var(--gold);border-color:var(--gold);color:var(--onGold)}
.tab .n{font-size:11px;background:rgba(0,0,0,.15);border-radius:99px;padding:0 7px}
.seg{display:inline-flex;background:var(--field);border:1px solid var(--line2);border-radius:12px;padding:3px;gap:2px}
.seg button{border:0;background:none;color:var(--muted);font:inherit;font-weight:700;font-size:12.5px;padding:7px 12px;border-radius:9px;cursor:pointer}
.seg button.on{background:var(--gold);color:var(--onGold)}

/* tablas */
.tbl-tools{display:flex;gap:10px;flex-wrap:wrap;align-items:center;margin-bottom:12px}
.tbl-wrap{overflow-x:auto;border:1px solid var(--line2);border-radius:14px}
table.tbl{width:100%;border-collapse:collapse;min-width:620px}
.tbl th{text-align:left;font-size:11.5px;text-transform:uppercase;letter-spacing:.05em;color:var(--muted);padding:12px;font-weight:700;border-bottom:1px solid var(--line2);white-space:nowrap;background:var(--card2)}
.tbl th.sortable{cursor:pointer}
.tbl th .arr{opacity:.5;margin-left:4px}
.tbl td{padding:12px;border-bottom:1px solid var(--line2);vertical-align:middle;font-size:14px}
.tbl tr:last-child td{border-bottom:0}
.tbl .num{text-align:right;font-variant-numeric:tabular-nums}
.tbl .acts{display:flex;gap:6px;justify-content:flex-end}
.tbl .row{flex-wrap:nowrap}
.who{display:flex;align-items:center;gap:10px}
.who b{display:block;font-size:14px;white-space:nowrap}
.who small{color:var(--muted);font-size:12px}
.pager{display:flex;align-items:center;gap:6px;justify-content:flex-end;margin-top:12px;flex-wrap:wrap}
.pager .info{margin-right:auto;color:var(--muted);font-size:12.5px}
.pg{min-width:34px;height:34px;border-radius:10px;border:1px solid var(--line2);background:var(--card);color:var(--text);cursor:pointer;font:inherit;font-weight:700;font-size:12.5px}
.pg.on{background:var(--gold);color:var(--onGold);border-color:var(--gold)}
.pg[disabled]{opacity:.35}

/* modal / toast */
.modal-bg{position:fixed;inset:0;background:rgba(0,0,0,.6);backdrop-filter:blur(4px);z-index:100;display:flex;align-items:center;justify-content:center;padding:16px;animation:fade .15s}
.modal{width:100%;max-width:620px;max-height:calc(100vh - 32px);display:flex;flex-direction:column;background:var(--card);border:1px solid var(--line);border-radius:20px;box-shadow:var(--shadow);animation:pop .22s ease}
.modal.lg{max-width:920px}.modal.sm{max-width:440px}
.modal-h{display:flex;align-items:center;gap:12px;padding:16px 20px;border-bottom:1px solid var(--line2)}
.modal-h h3{font-size:18px}
.modal-h .x{margin-left:auto}
.modal-b{padding:20px;overflow-y:auto}
.modal-f{padding:14px 20px;border-top:1px solid var(--line2);display:flex;gap:8px;justify-content:flex-end;flex-wrap:wrap}
.toasts{position:fixed;right:18px;bottom:18px;z-index:200;display:flex;flex-direction:column;gap:8px;max-width:min(380px,calc(100vw - 36px))}
.toast{display:flex;gap:10px;background:var(--card);border:1px solid var(--line);border-left:4px solid var(--gold);border-radius:14px;padding:12px 14px;box-shadow:var(--shadow);animation:slide .25s}
.toast.ok{border-left-color:var(--green)}.toast.err{border-left-color:var(--red)}.toast.warn{border-left-color:var(--amber)}
.toast b{display:block;font-size:14px} .toast p{font-size:13px;color:var(--text2)}
.empty{text-align:center;padding:34px 16px;color:var(--muted)}
.empty .e-ic{width:60px;height:60px;border-radius:18px;margin:0 auto 12px;display:grid;place-items:center;background:rgba(255,214,0,.08);color:var(--ink)}
.empty .e-ic svg.i{width:28px;height:28px}
.empty h4{color:var(--text);font-size:16px;margin-bottom:4px}
.alert{display:flex;gap:10px;padding:13px 15px;border-radius:14px;border:1px solid var(--line);background:rgba(255,214,0,.06);font-size:14px}
.alert.info{background:rgba(59,130,246,.07);border-color:rgba(59,130,246,.3)}
.alert.warn{background:rgba(245,158,11,.08);border-color:rgba(245,158,11,.35)}
.alert.ok{background:rgba(34,197,94,.08);border-color:rgba(34,197,94,.35)}
.alert.err{background:rgba(239,68,68,.08);border-color:rgba(239,68,68,.35)}
.sk{background:linear-gradient(90deg,var(--card) 25%,var(--card2) 50%,var(--card) 75%);background-size:200% 100%;animation:shimmer 1.1s infinite;border-radius:14px}
.tip{position:fixed;z-index:300;pointer-events:none;background:var(--card);color:var(--text);border:1px solid var(--line);border-radius:10px;padding:6px 10px;font-size:12.5px;box-shadow:var(--shadow);display:none}
.chart{width:100%;display:block}
.chart text{fill:var(--muted);font-size:11px;font-family:inherit}
.legend{display:flex;gap:14px;flex-wrap:wrap;font-size:12.5px;color:var(--text2)}
.legend i{display:inline-block;width:10px;height:10px;border-radius:3px;margin-right:6px}
.cal{display:grid;grid-template-columns:repeat(7,1fr);gap:6px}
.cal .dow{font-size:11px;color:var(--muted);text-align:center;font-weight:700}
.cal .day{min-height:70px;border:1px solid var(--line2);border-radius:12px;padding:6px;background:var(--card2);cursor:pointer;display:flex;flex-direction:column;gap:3px}
.cal .day.out{opacity:.35}.cal .day.today{border-color:var(--gold);box-shadow:inset 0 0 0 1px var(--gold)}.cal .day.sel{background:rgba(255,214,0,.1)}
.cal .dn{font-size:12px;font-weight:800}
.cal .ev{font-size:10px;border-radius:5px;padding:1px 5px;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;font-weight:700}
.ev-launch{background:rgba(255,214,0,.2);color:var(--ink)}.ev-end{background:rgba(59,130,246,.15);color:#3b82f6}.ev-pay{background:rgba(34,197,94,.15);color:#16a34a}.ev-prev{background:rgba(139,92,246,.15);color:#7c3aed}

/* ---------- toggle tema ---------- */
.theme-btn{width:44px;height:44px;border-radius:12px;border:1px solid var(--line2);background:var(--card);color:var(--text);display:inline-grid;place-items:center;cursor:pointer}
.theme-btn:hover{border-color:var(--gold2)}

/* ---------- logo ---------- */
.logo{display:flex;align-items:center;gap:10px;color:var(--text);text-decoration:none}
.logo svg{width:36px;height:30px}
.logo b{font-size:19px;font-weight:800;letter-spacing:-.03em;line-height:1}
.logo b span{color:var(--ink)}
.logo small{display:block;font-size:11.5px;font-weight:700;color:var(--muted);margin-top:3px;letter-spacing:.02em}
.logo small span{color:var(--ink)}

/* =========================================================
   WEB PÚBLICA
   ========================================================= */
.nav{position:fixed;top:0;left:0;right:0;z-index:50;transition:background .3s,box-shadow .3s,border-color .3s;border-bottom:1px solid transparent}
.nav.solid{background:var(--glass);backdrop-filter:blur(14px);border-bottom-color:var(--line2)}
.nav .in{max-width:1280px;margin:0 auto;display:flex;align-items:center;gap:14px;padding:12px 22px}
.nav-links{display:flex;gap:2px;margin-left:auto;align-items:center}
.nav-links a{color:var(--text2);font-weight:600;font-size:14.5px;padding:9px 12px;border-radius:10px}
.nav-links a:hover{color:var(--text);background:var(--line2)}
.hero-dark .nav:not(.solid) .nav-links a,.hero-dark .nav:not(.solid) .logo{color:#fff}
.hero-dark .nav:not(.solid) .logo small{color:#d6d6d6}
.hero-dark .nav:not(.solid) .theme-btn{background:rgba(0,0,0,.35);color:#fff;border-color:rgba(255,255,255,.2)}
.wrap{max-width:1280px;margin:0 auto;padding:0 22px}

/* hero */
.hero{position:relative;min-height:100vh;min-height:100svh;display:flex;align-items:center;overflow:hidden;background:#000;color:#fff}
.hero-slide{position:absolute;inset:0;opacity:0;transition:opacity 1.4s ease}
.hero-slide.on{opacity:1}
.hero-slide img{width:100%;height:100%;object-fit:cover;object-position:right center;transform:scale(1.08)}
.hero-slide.on img{animation:kenburns 9s ease-out forwards}
.hero-slide.left img{object-position:left center}
.hero::after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(0,0,0,.92) 0%,rgba(0,0,0,.7) 38%,rgba(0,0,0,.05) 70%),linear-gradient(0deg,rgba(0,0,0,.6),transparent 30%);pointer-events:none}
.hero-c{position:relative;z-index:2;width:100%;padding-top:90px;padding-bottom:70px}
.hero-c .eyebrow{color:#FFD600}
.hero h1{font-size:clamp(40px,6.6vw,88px);line-height:.98;max-width:820px;margin:16px 0 18px;letter-spacing:-.04em}
.hero .lead{font-size:clamp(16px,1.6vw,20px);color:#e5e5e5;max-width:560px}
.hero .ctas{display:flex;gap:12px;margin-top:30px;flex-wrap:wrap}
.hero .btn-outline{background:rgba(255,255,255,.08);border-color:rgba(255,255,255,.3);color:#fff;backdrop-filter:blur(6px)}
.rotator{display:inline-block;color:#FFD600;position:relative}
.rotator .w{display:inline-block}
.rotator .w span{display:inline-block;opacity:0;transform:translateY(.5em) rotateX(-70deg);animation:letterIn .5s cubic-bezier(.2,.8,.2,1) forwards}
.rotator .w.out span{animation:letterOut .35s ease forwards}
.split span{display:inline-block;opacity:0;transform:translateY(40px);animation:letterIn .7s cubic-bezier(.2,.8,.2,1) forwards}
.hero-dots{position:absolute;z-index:3;bottom:28px;left:50%;transform:translateX(-50%);display:flex;gap:8px}
.hero-dots button{width:34px;height:4px;border-radius:4px;border:0;background:rgba(255,255,255,.3);cursor:pointer;padding:0;overflow:hidden;position:relative}
.hero-dots button.on::after{content:"";position:absolute;inset:0;background:#FFD600;animation:progress 6s linear forwards;transform-origin:left}
.hero-stats{display:flex;gap:28px;margin-top:42px;flex-wrap:wrap}
.hero-stats div b{display:block;font-size:30px;color:#FFD600;font-weight:800}
.hero-stats div span{font-size:12.5px;color:#cfcfcf}
.scroll-cue{position:absolute;z-index:3;bottom:44px;right:28px;color:#fff;opacity:.7;font-size:11px;letter-spacing:.2em;writing-mode:vertical-rl;display:flex;align-items:center;gap:10px}
.scroll-cue::after{content:"";width:1px;height:50px;background:linear-gradient(#FFD600,transparent);animation:cue 2s infinite}

.eyebrow{display:inline-flex;gap:10px;align-items:center;font-size:12px;letter-spacing:.3em;text-transform:uppercase;color:var(--ink);font-weight:800}
.eyebrow::before{content:"";width:26px;height:2px;background:currentColor}
.section{padding:110px 0;position:relative}
.section.alt{background:var(--bg2)}
.section h2{font-size:clamp(30px,4.4vw,58px);line-height:1.02;margin:14px 0 16px;letter-spacing:-.035em}
.section h2 em{font-style:normal;color:var(--ink)}
.section .lead{color:var(--text2);font-size:17.5px;max-width:680px}
.shine{background:linear-gradient(100deg,var(--ink) 20%,#fff6b0 40%,var(--ink) 60%);background-size:250% 100%;-webkit-background-clip:text;background-clip:text;color:transparent;animation:shine 5s linear infinite}
[data-theme=light] .shine{background:linear-gradient(100deg,#9A7300 20%,#E8C200 40%,#9A7300 60%);background-size:250% 100%;-webkit-background-clip:text;background-clip:text}

/* marquee */
.marquee{overflow:hidden;background:var(--gold);color:var(--onGold);padding:16px 0;transform:rotate(-1.2deg);margin:-26px -10px 0;position:relative;z-index:5;box-shadow:0 10px 30px rgba(0,0,0,.25)}
.marquee .track{display:flex;gap:46px;width:max-content;animation:marq 26s linear infinite;font-weight:800;font-size:20px;text-transform:uppercase;letter-spacing:.02em}
.marquee .track span{display:inline-flex;align-items:center;gap:46px}
.marquee .track span::after{content:"✦"}

/* reveal */
.rv{opacity:0;transform:translateY(34px);transition:opacity .8s cubic-bezier(.2,.7,.2,1),transform .8s cubic-bezier(.2,.7,.2,1)}
.rv.in{opacity:1;transform:none}
.rv.d1{transition-delay:.1s}.rv.d2{transition-delay:.2s}.rv.d3{transition-delay:.3s}.rv.d4{transition-delay:.4s}

/* pasos */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:40px;counter-reset:st}
.step-card{position:relative;padding:28px;border-radius:22px;background:var(--card);border:1px solid var(--line2);overflow:hidden;transition:transform .3s,border-color .3s}
.step-card:hover{transform:translateY(-6px);border-color:var(--gold2)}
.step-card::before{counter-increment:st;content:"0" counter(st);position:absolute;right:16px;top:6px;font-size:78px;font-weight:800;color:var(--ink);opacity:.12;letter-spacing:-.05em}
.step-card .ic{width:52px;height:52px;border-radius:16px;background:var(--gold);color:var(--onGold);display:grid;place-items:center;margin-bottom:18px}
.step-card .ic svg.i{width:26px;height:26px}
.step-card h4{font-size:19px;margin-bottom:8px}
.step-card p{color:var(--text2);font-size:14.5px}

/* split audiencias */
.aud{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.aud-card{position:relative;border-radius:26px;overflow:hidden;min-height:620px;display:flex;flex-direction:column;justify-content:flex-end;color:#fff;isolation:isolate}
.aud-card>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-2;transition:transform 1.2s ease}
.aud-card:hover>img{transform:scale(1.05)}
.aud-card::before{content:"";position:absolute;inset:0;background:linear-gradient(0deg,rgba(0,0,0,.95) 30%,rgba(0,0,0,.35) 70%,rgba(0,0,0,.1));z-index:-1}
.aud-card .in{padding:32px}
.aud-card h3{font-size:clamp(26px,3vw,38px);line-height:1.05;margin:10px 0}
.aud-card .eyebrow{color:#FFD600}
.aud-card p{color:#e2e2e2}
.calc{margin-top:18px;background:rgba(0,0,0,.55);border:1px solid rgba(255,214,0,.3);border-radius:18px;padding:16px;backdrop-filter:blur(8px)}
.calc .big{font-size:34px;font-weight:800;color:#FFD600;line-height:1.1}
.calc .row span{color:#cfcfcf}

/* reels */
.reels{position:relative;overflow:hidden;padding:20px 0;mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.reels .track{display:flex;gap:22px;width:max-content;animation:marq 48s linear infinite}
.reels:hover .track{animation-play-state:paused}
.phone{width:210px;height:420px;border-radius:32px;padding:8px;background:linear-gradient(160deg,#3a3326,#0b0b0b);box-shadow:0 20px 50px rgba(0,0,0,.4),inset 0 0 0 1px rgba(255,214,0,.35);position:relative;flex:none;transition:transform .4s}
.phone:hover{transform:translateY(-10px) rotate(-1deg)}
.phone .scr{width:100%;height:100%;border-radius:25px;overflow:hidden;position:relative;background:#111}
.phone .scr img{width:100%;height:100%;object-fit:cover;animation:slowzoom 12s ease-in-out infinite alternate}
.phone .ui{position:absolute;inset:0;display:flex;flex-direction:column;justify-content:flex-end;padding:14px;background:linear-gradient(0deg,rgba(0,0,0,.75),transparent 45%);color:#fff}
.phone .ui b{font-size:14px}
.phone .ui small{font-size:11.5px;opacity:.85}
.phone .side{position:absolute;right:10px;bottom:70px;display:flex;flex-direction:column;gap:12px;align-items:center;font-size:10.5px;color:#fff}
.phone .side i{width:32px;height:32px;border-radius:50%;background:rgba(0,0,0,.35);display:grid;place-items:center;font-style:normal}
.phone .notch{position:absolute;top:14px;left:50%;transform:translateX(-50%);width:70px;height:18px;border-radius:12px;background:#000;z-index:2}
.phone .live{position:absolute;top:40px;left:14px;z-index:2}

/* timeline */
.timeline{display:grid;grid-template-columns:repeat(4,1fr);gap:0;margin-top:46px;position:relative}
.timeline::before{content:"";position:absolute;top:27px;left:6%;right:6%;height:3px;background:var(--line2)}
.timeline .prog{position:absolute;top:27px;left:6%;height:3px;width:0;background:linear-gradient(90deg,var(--gold2),var(--gold));transition:width 2.2s ease}
.timeline.in .prog{width:88%}
.tl{text-align:center;padding:0 12px;position:relative}
.tl .dot{width:56px;height:56px;border-radius:50%;margin:0 auto 16px;background:var(--card);border:3px solid var(--gold);display:grid;place-items:center;color:var(--ink);position:relative;z-index:2;font-weight:800}
.tl b{display:block;font-size:17px;margin-bottom:4px}
.tl p{color:var(--text2);font-size:14px}

/* campañas públicas */
.camp{border-radius:22px;overflow:hidden;background:var(--card);border:1px solid var(--line2);display:flex;flex-direction:column;transition:transform .3s,border-color .3s,box-shadow .3s}
.camp:hover{transform:translateY(-6px);border-color:var(--gold2);box-shadow:var(--shadow)}
.camp .ph{position:relative;aspect-ratio:4/3;overflow:hidden;background:#000}
.camp .ph img{width:100%;height:100%;object-fit:cover;transition:transform .8s}
.camp:hover .ph img{transform:scale(1.06)}
.camp .ph .tag{position:absolute;left:12px;top:12px}
.camp .ph .plats{position:absolute;right:12px;top:12px;display:flex;gap:4px}
.camp .ph .count{position:absolute;left:12px;bottom:12px;background:rgba(0,0,0,.7);color:#FFD600;border-radius:10px;padding:5px 10px;font-weight:800;font-size:13px;backdrop-filter:blur(6px)}
.camp .bd{padding:18px;display:flex;flex-direction:column;gap:8px;flex:1}
.camp .bd h4{font-size:18px}
.camp .rate{font-size:22px;font-weight:800;color:var(--ink)}
.rank{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;margin-top:6px}
.rank .r{position:relative;border-radius:12px;overflow:hidden;aspect-ratio:9/14;background:#000}
.rank .r img{width:100%;height:100%;object-fit:cover}
.rank .r span{position:absolute;left:6px;bottom:6px;right:6px;font-size:11px;font-weight:800;color:#fff;text-shadow:0 1px 4px #000}
.rank .r em{position:absolute;left:6px;top:6px;font-style:normal;background:var(--gold);color:#000;font-weight:800;font-size:11px;border-radius:6px;padding:1px 6px}

/* paquete */
.pack{display:grid;grid-template-columns:1.1fr 1fr;gap:34px;align-items:center}
.pack-img{border-radius:26px;overflow:hidden;box-shadow:var(--shadow)}
.pack-list{display:flex;flex-direction:column;gap:14px;margin-top:22px}
.pack-item{display:flex;gap:14px;padding:16px;border-radius:18px;background:var(--card);border:1px solid var(--line2)}
.pack-item .n{width:40px;height:40px;border-radius:12px;background:var(--gold);color:var(--onGold);display:grid;place-items:center;font-weight:800;flex:none}

/* faq + cta */
.faq{border:1px solid var(--line2);border-radius:16px;background:var(--card);margin-bottom:10px}
.faq button{width:100%;text-align:left;background:none;border:0;color:var(--text);font:inherit;font-weight:700;padding:18px;cursor:pointer;display:flex;justify-content:space-between;gap:12px;font-size:15.5px}
.faq .a{padding:0 18px 18px;color:var(--text2);display:none}
.faq.open .a{display:block;animation:fade .3s}
.faq.open button svg{transform:rotate(180deg)}
.cta-final{position:relative;border-radius:30px;overflow:hidden;min-height:440px;display:flex;align-items:center;justify-content:center;text-align:center;color:#fff;padding:40px 20px}
.cta-final>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:0}
.cta-final::before{content:"";position:absolute;inset:0;background:radial-gradient(circle at center,rgba(0,0,0,.35),rgba(0,0,0,.85));z-index:1}
.cta-final .in{position:relative;z-index:2;max-width:720px}
.cta-final h2{color:#fff}
footer.foot{padding:50px 0 34px;border-top:1px solid var(--line2);margin-top:40px}

/* pantalla de acceso */
.auth{position:fixed;inset:0;z-index:90;background:var(--bg);display:grid;grid-template-columns:1fr 1fr;animation:fade .25s}
.auth .art{position:relative;overflow:hidden}
.auth .art img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;animation:slowzoom 14s ease-in-out infinite alternate}
.auth .art::after{content:"";position:absolute;inset:0;background:linear-gradient(0deg,rgba(0,0,0,.85),rgba(0,0,0,.1) 60%)}
.auth .art .txt{position:absolute;left:36px;right:36px;bottom:40px;z-index:2;color:#fff}
.auth .art .txt h2{font-size:clamp(28px,3vw,42px);line-height:1.05}
.auth .form{overflow-y:auto;padding:40px clamp(20px,5vw,70px);display:flex;flex-direction:column;justify-content:center}
.auth .form .box{max-width:460px;width:100%;margin:0 auto}
.role-sw{display:grid;grid-template-columns:1fr 1fr;gap:6px;background:var(--field);border:1px solid var(--line2);border-radius:14px;padding:4px;margin:18px 0}
.role-sw button{border:0;background:none;padding:11px;border-radius:11px;font:inherit;font-weight:700;color:var(--muted);cursor:pointer}
.role-sw button.on{background:var(--gold);color:var(--onGold)}

/* =========================================================
   PANELES
   ========================================================= */
.app{display:flex;min-height:100vh}
.sidebar{position:fixed;inset:0 auto 0 0;width:var(--sb);background:var(--card);border-right:1px solid var(--line2);display:flex;flex-direction:column;z-index:40;transition:transform .25s}
.sb-brand{padding:18px 18px 14px}
.sb-nav{flex:1;overflow-y:auto;padding:6px 12px}
.nav-item{display:flex;align-items:center;gap:12px;width:100%;padding:11px 13px;margin:3px 0;border-radius:12px;color:var(--text2);font-weight:600;font-size:14.5px;cursor:pointer;border:0;background:none;font-family:inherit;text-align:left}
.nav-item:hover{background:var(--line2);color:var(--text)}
.nav-item.active{background:var(--gold);color:var(--onGold)}
.nav-item .count{margin-left:auto;background:var(--red);color:#fff;font-size:11px;font-weight:800;border-radius:999px;padding:1px 7px}
.nav-item.active .count{background:#000;color:#FFD600}
.sb-foot{padding:14px;border-top:1px solid var(--line2)}
.main{flex:1;margin-left:var(--sb);min-width:0}
.topbar{position:sticky;top:0;z-index:30;height:var(--top);display:flex;align-items:center;gap:10px;padding:0 26px;background:var(--glass);backdrop-filter:blur(12px);border-bottom:1px solid var(--line2)}
.topbar .grow{flex:1;min-width:0}
.topbar h2{font-size:19px}
.icon-btn{position:relative;width:44px;height:44px;border-radius:12px;border:1px solid var(--line2);background:var(--card);color:var(--text);display:inline-grid;place-items:center;cursor:pointer}
.icon-btn .dot{position:absolute;top:5px;right:5px;min-width:17px;height:17px;padding:0 4px;border-radius:9px;background:var(--red);color:#fff;font-size:10px;font-weight:800;display:grid;place-items:center}
.profile-btn{display:flex;align-items:center;gap:10px;padding:4px 10px 4px 4px;border-radius:14px;border:1px solid var(--line2);background:var(--card);color:var(--text);cursor:pointer;font:inherit}
.avatar{width:36px;height:36px;border-radius:50%;display:inline-grid;place-items:center;font-weight:800;font-size:13px;color:#111;flex:none;background:linear-gradient(135deg,#FFD600,#C9A84C)}
.avatar.lg{width:58px;height:58px;font-size:19px}
.content{padding:26px;max-width:1300px;margin:0 auto}
.dropdown{position:relative}
.menu{position:absolute;right:0;top:calc(100% + 8px);min-width:250px;background:var(--card);border:1px solid var(--line);border-radius:16px;box-shadow:var(--shadow);padding:6px;z-index:60;display:none;animation:pop .15s}
.menu.open{display:block}
.menu-item{display:flex;align-items:center;gap:10px;width:100%;padding:10px;border-radius:10px;background:none;border:0;color:var(--text);font:inherit;cursor:pointer;text-align:left;text-decoration:none}
.menu-item:hover{background:var(--line2)}
.menu-sep{height:1px;background:var(--line2);margin:6px 0}
.notif{display:flex;gap:10px;padding:10px;border-radius:10px}
.notif.unread{background:rgba(255,214,0,.07)}
.backdrop{position:fixed;inset:0;background:rgba(0,0,0,.55);z-index:35;display:none}
.mobile-only{display:none!important}
.welcome{position:relative;border-radius:22px;overflow:hidden;min-height:210px;display:flex;align-items:flex-end;color:#fff;padding:26px;margin-bottom:22px}
.welcome>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:right center}
.welcome::before{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(0,0,0,.9),rgba(0,0,0,.45) 55%,rgba(0,0,0,.1))}
.welcome .in{position:relative;z-index:1;max-width:620px}
.welcome h1{font-size:clamp(24px,3vw,34px);line-height:1.1;margin-bottom:6px}
.welcome p{color:#e3e3e3}
.ccard{display:flex;gap:14px;padding:14px;border-radius:18px;background:var(--card);border:1px solid var(--line2);align-items:center;transition:border-color .2s,transform .2s}
.ccard:hover{border-color:var(--gold2)}
.ccard .im{width:86px;height:86px;border-radius:14px;overflow:hidden;flex:none;background:#000}
.ccard .im img{width:100%;height:100%;object-fit:cover}
.vthumb{width:46px;height:62px;border-radius:9px;overflow:hidden;flex:none;background:#000;position:relative}
.vthumb img{width:100%;height:100%;object-fit:cover}
.vthumb::after{content:"▶";position:absolute;inset:0;display:grid;place-items:center;color:#fff;font-size:12px;text-shadow:0 1px 4px #000}
.ideas li{padding:6px 0;border-bottom:1px dashed var(--line2)}
.ideas{padding-left:18px;margin:0}
.countdown{display:inline-flex;gap:6px}
.countdown b{background:var(--gold);color:var(--onGold);border-radius:8px;padding:2px 8px;font-size:13px}

/* animaciones */
@keyframes kenburns{from{transform:scale(1.12)}to{transform:scale(1)}}
@keyframes slowzoom{from{transform:scale(1)}to{transform:scale(1.1)}}
@keyframes letterIn{to{opacity:1;transform:none}}
@keyframes letterOut{to{opacity:0;transform:translateY(-.4em)}}
@keyframes progress{from{transform:scaleX(0)}to{transform:scaleX(1)}}
@keyframes marq{to{transform:translateX(-50%)}}
@keyframes shine{to{background-position:-250% 0}}
@keyframes cue{0%{transform:scaleY(0);transform-origin:top}50%{transform:scaleY(1);transform-origin:top}51%{transform-origin:bottom}100%{transform:scaleY(0);transform-origin:bottom}}
@keyframes fade{from{opacity:0}to{opacity:1}}
@keyframes pop{from{opacity:0;transform:scale(.97)}to{opacity:1;transform:none}}
@keyframes slide{from{opacity:0;transform:translateX(20px)}to{opacity:1;transform:none}}
@keyframes shimmer{to{background-position:-200% 0}}
@keyframes rise{from{opacity:0;transform:translateY(10px)}to{opacity:1;transform:none}}
.fade-in{animation:rise .4s ease both}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}.rv{opacity:1;transform:none}}

/* responsive */
@media (max-width:1100px){.g4{grid-template-columns:repeat(2,minmax(0,1fr))}.nav-links .hm{display:none}}
@media (max-width:960px){
  .g3,.steps{grid-template-columns:1fr 1fr}.g-2-1,.aud,.pack{grid-template-columns:1fr}
  .aud-card{min-height:540px}
  .timeline{grid-template-columns:1fr 1fr;row-gap:30px}.timeline::before,.timeline .prog{display:none}
  .auth{grid-template-columns:1fr}.auth .art{display:none}
  .sidebar{transform:translateX(-100%);box-shadow:var(--shadow)}
  .sb-open .sidebar{transform:none}.sb-open .backdrop{display:block}
  .main{margin-left:0}
  .mobile-only{display:inline-grid!important}
  .nav-links{display:none}
  .nav-links.open{display:flex;position:absolute;top:100%;left:0;right:0;flex-direction:column;align-items:stretch;background:var(--bg);border-bottom:1px solid var(--line);padding:12px}
  .nav-links.open a{color:var(--text)!important}
  .nav-links.open .hm{display:block}
}
@media (max-width:640px){
  .g2,.g3,.steps,.fgrid{grid-template-columns:1fr}
  .g4{grid-template-columns:1fr 1fr;gap:10px}
  .g4 .kpi{flex-direction:column;align-items:flex-start;gap:8px}
  .kpi .val{font-size:21px}
  .content{padding:16px}.topbar{padding:0 12px}
  .section{padding:76px 0}
  .hero::after{background:linear-gradient(0deg,rgba(0,0,0,.95) 25%,rgba(0,0,0,.55) 60%,rgba(0,0,0,.2))}
  .hero{align-items:flex-end}
  .hero-slide img{object-position:70% center}
  .hero-stats{gap:18px}.hero-stats div b{font-size:24px}
  .scroll-cue{display:none}
  .phone{width:170px;height:340px}
  .aud-card .in{padding:22px}
  .kv{grid-template-columns:1fr}
  .modal-bg{align-items:flex-end;padding:8px}
  .profile-btn .pname{display:none}
  .topbar h2{font-size:16px}
  .welcome{min-height:240px}
  .cal .day{min-height:48px}.cal .ev{font-size:0;height:6px;padding:0}
}

.nav-links .mob{display:none}
.nav-links.open .mob{display:block}
.camp .ph .tag .badge{background:rgba(0,0,0,.66);color:#fff;border-color:rgba(255,255,255,.18);backdrop-filter:blur(6px)}
@media (max-width:640px){.hero-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}.hero-stats div b{font-size:20px}.hero-stats div span{font-size:11px;display:block;line-height:1.3}.hero h1{margin-top:10px}.hero .ctas .btn{flex:1}}
@media (max-width:640px){
  .demo-pill{display:none}
  .welcome{align-items:flex-end;min-height:300px}
  .welcome::before{background:linear-gradient(0deg,rgba(0,0,0,.92) 45%,rgba(0,0,0,.35) 80%,rgba(0,0,0,.1))}
  .welcome .row .btn{flex:1}
}
.hero-dark .nav:not(.solid) .desk-btn{color:#fff;border-color:rgba(255,255,255,.35)}
.plat-dot svg{display:block}

.topbar .home-btn{margin-right:6px}
@media (max-width:640px){
  .topbar h2{display:none}
  .topbar .home-btn{font-size:12.5px;padding:6px 10px}
  .nav .in{gap:6px;padding:10px 12px}
  .nav .in .btn-sm{padding:6px 10px;font-size:12.5px;min-height:34px}
  .nav .theme-btn{width:36px;height:36px}
  .nav .logo b{font-size:16px}
}

/* carrusel manual infinito */
.car{position:relative;margin-bottom:28px}
.car-h{display:flex;align-items:center;gap:10px;margin-bottom:12px}
.car-h h3{font-size:18px}
.car-h .n{font-size:12px;color:var(--muted)}
.car-track{display:flex;gap:16px;overflow-x:auto;scroll-behavior:smooth;scroll-snap-type:x mandatory;scrollbar-width:none;padding:4px 2px 12px}
.car-track::-webkit-scrollbar{display:none}
.car-track>.camp{flex:0 0 290px;scroll-snap-align:start}
.car-btn{position:absolute;top:46%;width:46px;height:46px;border-radius:50%;background:var(--gold);color:#000;border:0;display:grid;place-items:center;cursor:pointer;z-index:3;box-shadow:0 8px 20px rgba(0,0,0,.35)}
.car-btn.l{left:-12px}.car-btn.r{right:-12px}
.car-btn svg.i{width:22px;height:22px}
.rules-box{background:var(--card2);border:1px solid var(--line);border-radius:14px;padding:14px}
.rules-box h4{font-size:14px;margin-bottom:6px}
.key-msg{border-left:4px solid var(--gold);padding:10px 14px;background:rgba(255,214,0,.07);border-radius:10px;font-weight:600}
.pick{display:flex;gap:10px;align-items:center;padding:10px;border-radius:12px;border:1px solid var(--line2);background:var(--field);cursor:pointer;margin-bottom:6px}
.pick.on{border-color:var(--gold);background:rgba(255,214,0,.08)}
.pick img{width:46px;height:46px;border-radius:10px;object-fit:cover}
.vstats{display:flex;gap:10px;font-size:12px;font-weight:700;color:var(--text2);flex-wrap:wrap}
.vstats span{display:inline-flex;align-items:center;gap:4px}
.vstats svg.i{width:14px;height:14px}
.photo-pick{width:96px;height:96px;border-radius:50%;overflow:hidden;background:var(--card2);border:2px dashed var(--line);display:grid;place-items:center;cursor:pointer;flex:none}
.photo-pick img{width:100%;height:100%;object-fit:cover}
.cgrid .camp .ph{aspect-ratio:16/11}
@media (max-width:640px){.car-track>.camp{flex-basis:82%}.car-btn.l{left:-4px}.car-btn.r{right:-4px}}